To run paid ads on Facebook and Instagram simultaneously, you can utilize Facebook’s ad platform, as Facebook owns Instagram. Here’s a step-by-step guide to setting up your ads on both platforms:
- Set up a Facebook Business Manager account: Visit business.facebook.com and create a Business Manager account if you don’t have one already. This will serve as your central hub for managing your ad accounts and assets.
- Create an ad account: Within your Business Manager account, create an ad account or use an existing one. This is where you’ll manage your ad campaigns and budgets.
- Connect your Instagram account: In the Business Manager, go to the “Business Settings” and under the “Accounts” section, click on “Instagram Accounts.” Connect your Instagram account to the Business Manager by providing the necessary information.
- Create a campaign: In the Ads Manager within your Business Manager account, click on “Create” to start a new campaign. Choose your campaign objective, such as increasing brand awareness or driving website traffic.
- Set up your ad set: Define your target audience, budget, ad placements, and schedule. In the placements section, select “Automatic Placements” or choose “Edit Placements” to manually select where your ads will appear. Ensure that both Facebook and Instagram are selected.
- Design your ad creative: Create visually appealing ad content, including images, videos, or carousel ads, to engage your target audience. Adhere to the guidelines and specifications provided by Facebook and Instagram for optimal results.
- Set up tracking and conversion measurement: Implement the Facebook pixel on your website to track conversions and optimize your ads based on the desired actions, such as purchases or form submissions. Use custom conversions or events to track specific actions within your website or app.
- Review and launch your campaign: Double-check all the settings, targeting options, and ad creatives. Ensure that you’ve set an appropriate budget and schedule. Once you’re satisfied, click on “Publish” or “Launch” to start running your ads.
- Monitor and optimize: Regularly monitor the performance of your ads on both Facebook and Instagram. Analyze metrics such as reach, engagement, click-through rates, and conversions. Use the insights to make data-driven decisions and optimize your campaigns for better results.
Remember to comply with Facebook and Instagram’s advertising policies and guidelines. Additionally, keep in mind that Facebook’s advertising platform is continuously evolving, so staying updated with the latest features and changes will help you make the most of your ad campaigns on both platforms.