Fractional Content Director & Global PR · based in Lahore, working worldwide
Hi, I'm Umar. For more than 20 years I've helped B2B companies, founders and executives build content systems, earn a trusted public voice and win qualified business. CEO of Folklore Magazine and Business Partner at Boardroom Network.
One idea becomes a week of reels, carousels, posts and articles. AI speeds up the drafting; twenty years of editorial judgment decides what goes out.
Explore AI-Powered Content Creation →A steady calendar on LinkedIn, Instagram, Facebook, TikTok and YouTube, campaigns that turn attention into booked calls, and monthly reporting on leads, not just likes.
Explore B2B Pipeline Growth →LinkedIn thought leadership, press coverage, podcasts, bylines and B2B creator partnerships that put your CEO and leadership team in front of buyers and investors, building the kind of trust ads can't buy.
The services behind this work: AI-powered content creation · social media management · PR & influencer campaigns · fractional content director
Hire me as your Fractional Content Director to run the whole client acquisition engine, or for one part of it: executive visibility, B2B pipeline growth, global media PR, AI-powered content or social media management. Every engagement starts with your goals and ends with a monthly report on reach, leads and pipeline.
Senior-level content leadership on a monthly retainer: strategy, planning, execution and reporting, without a full-time hire.
LinkedIn thought leadership, personal branding, media relations, podcasts and influencer partnerships that make leaders visible and trusted worldwide.
AI-powered content production, social media management, lead generation and campaign execution that turn attention into booked calls.
Content, LinkedIn and PR that create demand from the right accounts and support every stage of a long sales cycle.
Consultancies, agencies and advisory firms that win clients on expertise: thought leadership that turns trust into booked calls.
Positioning, media relations and content that introduce your company to American buyers, press and partners.
Executive visibility for CEOs, founders and the C-suite: LinkedIn ghostwriting, bylines, podcasts and speaking that build a credible public voice.
Umar J. Qureshi is a Fractional Content Director and global PR strategist with more than 20 years of experience. He builds 24/7 client acquisition engines with AI-powered content and PR for B2B companies in the United States and worldwide, and leads executive visibility and thought leadership for C-level executives across the globe. He is the CEO of Folklore Magazine and a Business Partner at Boardroom Network, and works fully remotely.
Read the full story →Pick a client type to see a typical week: content, LinkedIn and press planned on one calendar, approved by you, and reported every month.
A free 30-minute video call on your goals, audience and what has or hasn't worked so far.
I review your channels and competitors, then send a written plan with scope, timeline and a fixed fee in USD.
We agree on positioning, voice and a content calendar before anything is published.
Content goes out on schedule, communities get answered, and media and creators get pitched. You approve everything.
A plain-English monthly report: what grew, what didn't, and what we change next month.
A defined deliverable with a start and an end.
Senior leadership for your content, social and PR, on a monthly retainer.
Strategy sessions and audits for teams that execute in-house.
All engagements are quoted and invoiced in USD. You'll get a fixed fee in writing before any work starts.
The same tools and templates I use with clients.
How often should a restaurant post on social media? 3-5 times a week on Instagram, 2-5 on TikTok, plus Stories. Here is a weekly schedule to copy.
B2B Social Media ManagementA good engagement rate for YouTube Shorts in 2026 is above 2.7%; for long-form, above 3.5%. See benchmarks by channel size and how to check any channel.
AI-Powered Content CreationA good engagement rate on Instagram in 2026 is about 0.9% for brand accounts, double the 0.45% average. See benchmarks by format, niche and creator size.
Global Media PR & InfluencersOne short email every week with the content, social and PR tactics I use with clients. Five minutes to read, ready to use the same day.
A Fractional Content Director is a senior content and PR leader you hire part-time on a monthly retainer. I set your content strategy, run executive visibility and media PR, direct the people and AI tools that produce the work, and report on leads and pipeline, without the cost of a full-time hire.
It is a connected system of content, social media, PR, a newsletter and website pages that keeps bringing in enquiries while you work on other things. Each piece points to a clear next step, such as a free resource or a discovery call, and every lead is tracked.
Yes. I work fully remotely with clients in the United States, Canada and worldwide. Calls, reviews and approvals run on video and shared calendars, and every engagement is quoted and invoiced in USD.
B2B companies in the United States and worldwide, especially SaaS and tech, professional services and global brands entering the US market, plus CEOs, founders and C-suite executives worldwide who want a stronger public profile.
Fractional marketing and content directors usually work on a monthly retainer; Go Fractional reports most engagements at $5,000 to $10,000 a month for 10 to 20 hours a week in 2026. After a free discovery call you receive a written proposal with a fixed fee in USD.
Yes. My Executive Visibility service covers LinkedIn ghostwriting in your voice, profile optimization, bylines, podcast guest spots and speaking opportunities for C-level leaders worldwide.
Yes, for research, drafting and production speed. Every piece is directed, edited and approved by me before it reaches your audience, so it sounds like you.
Yes. I find creators whose audiences match yours, brief them, manage the partnership and report on the content and results.
One short email every week with practical content, social media and PR tactics, a breakdown of a campaign worth studying, and one tool or prompt you can use right away. Free, and you can unsubscribe anytime.
A free 30-minute video call on your goals, audience and what has or hasn't worked so far. Book a time on my calendar, talk to my AI strategy assistant right now, or send a short brief.
Choose a 30-minute slot. You'll get a calendar invite and a video link straight away, in your own time zone.
Not ready to book? Talk through your goals with my AI strategy assistant in your browser, any time of day. I read every summary and follow up personally.
Tell me what you want people to notice and I'll reply within two business days with next steps.
Send an enquiry ↓Share a few details and I'll reply within two business days to set up your free discovery call.
Prefer to book a time? See the calendar ↑Talk through your goals with Umar's AI assistant and get 2 or 3 practical ideas you can use this month. Umar personally reviews every call and follows up.
You're talking to an AI, not a person. Replies are generated by Google Gemini, which may use conversations to improve its services, so please don't share confidential information. If you leave your email, a summary goes to Umar.