01Experience

20+ years of making brands impossible to ignore.

I'm Umar J. Qureshi, CEO of Folklore Magazine and Business Partner at Boardroom Network. Content, social media and PR for clients across the USA, Canada and worldwide.

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02Content Creation & AI

Content creation, powered by AI, edited by a human.

One idea becomes a week of reels, carousels, posts and articles. AI speeds up the drafting; twenty years of editorial judgment decides what goes out.

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03Social Media Expert

Social media, run like a newsroom.

A steady calendar, fast replies and monthly reporting across LinkedIn, Instagram, Facebook, TikTok and YouTube. You stay visible without living on your phone.

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04PR & Influencers

PR and influencers that earn the spotlight.

Press coverage, creator partnerships and executive visibility that build the kind of trust ads can't buy.

Services

Content, social media, PR and influencers under one roof

Hire me for one service or the whole engine. Every engagement starts with your goals and ends with a monthly report you can read in five minutes.

Create

Content Creation & AI

Reels, carousels, posts and articles in your voice, produced faster with AI and edited by a human who has done this for 20+ years.

  • Short-form video & reels
  • Carousels, graphics & copy
  • Articles, bylines & newsletters
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Earn

PR & Influencers

Press coverage, creator partnerships and executive visibility that build credibility you can't buy with ads.

  • Media pitching & press releases
  • Influencer & creator partnerships
  • Executive LinkedIn & bylines
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Who I help

Four kinds of clients, one standard of work

Restaurants & hospitality

Fill tables with food content people save and share, local press for openings and menus, and reviews that keep coming.

Nonprofits & fundraisers

Stories that move donors, giving-day campaigns, impact reporting and media coverage that builds trust.

Brands

Launches, always-on social and creator content that turn attention into sales, for consumer and B2B companies.

C-level executives

A credible public voice: LinkedIn ghostwriting, bylines in trade media, and podcast and stage invitations.

About Umar

Who is Umar J. Qureshi?

Umar J. Qureshi is a content, social media and PR strategist with more than 20 years of experience. He is the CEO of Folklore Magazine and a Business Partner at Boardroom Network, and works remotely with restaurants, nonprofits, brands and C-level executives in the USA, Canada and worldwide.

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Name
Umar J. Qureshi
Role
Content, social media & PR strategist
Experience
20+ years; independent since 2012
Companies
CEO, Folklore Magazine (founded 2019) · Business Partner, Boardroom Network (2026)
Serves
Restaurants, nonprofits, brands and C-level executives
Markets
USA, Canada and worldwide, fully remote
Based in
Lahore, Pakistan
What it looks like

A week of work, done for you

Pick a client type to see a typical week: content, social and press planned on one calendar, approved by you, and reported every month.

How we work

From first call to monthly results

  1. Discovery call

    A free 30-minute video call on your goals, audience and what has or hasn't worked so far.

  2. Audit & proposal

    I review your channels and competitors, then send a written plan with scope, timeline and a fixed fee in USD.

  3. Strategy & calendar

    We agree on positioning, voice and a content calendar before anything is published.

  4. Create, publish & pitch

    Content goes out on schedule, communities get answered, and media and creators get pitched. You approve everything.

  5. Measure & improve

    A plain-English monthly report: what grew, what didn't, and what we change next month.

Ways to work together

Pick the model that fits your stage

One-time

Project

A defined deliverable with a start and an end.

  • Launch or fundraising campaign
  • Content batch or video series
  • Press or creator push for an announcement
Request a quote
Most chosen

Monthly retainer

Your content, social and PR run for you, month after month.

  • Calendar, creation & publishing
  • Community management
  • Monthly report & strategy call
Request a quote
Senior guidance

Advisory

Strategy sessions and audits for teams that execute in-house.

  • Channel & content audit
  • Monthly advisory calls
  • Team training workshops
Request a quote

All engagements are quoted and invoiced in USD. You'll get a fixed fee in writing before any work starts.

Free weekly newsletter

The Attention Brief

One short email every week with the content, social and PR tactics I use with clients. Five minutes to read, ready to use the same day.

Every issueSent weekly
  1. One tacticA specific play for reach, engagement or press, with an example.
  2. One teardownA campaign or post that worked, and why.
  3. One tool or promptSomething you can copy into your workflow right away.
Questions

Frequently asked questions

Do you work with clients in the USA and Canada?

Yes. I work fully remotely with clients in the United States, Canada and worldwide. Calls, reviews and approvals run on video and shared calendars, and every engagement is quoted and invoiced in USD.

What kinds of clients do you work with?

Restaurants and hospitality brands, nonprofits and fundraisers, consumer and B2B brands, and C-level executives who want a stronger public profile.

How much do your services cost?

Every engagement is scoped to your goals and channels. After a free discovery call you receive a written proposal with a fixed project fee or a monthly retainer in USD.

Do you use AI to create content?

Yes, for research, drafting and production speed. Every piece is directed, edited and approved by me before it reaches your audience, so it sounds like you.

Do you run influencer campaigns?

Yes. I find creators whose audiences match yours, brief them, manage the partnership and report on the content and results.

What is in the weekly newsletter?

One short email every week with practical content, social media and PR tactics, a breakdown of a campaign worth studying, and one tool or prompt you can use right away. Free, and you can unsubscribe anytime.

Start a project

Tell me what you want people to notice

Share a few details and I'll reply within two business days to set up your free discovery call.

Email
umarjq@gmail.com
Instagram
@creator.umar