Yasir Broast
I created the content for all 7 outlets. Over two years, invoices grew by 30%.
Fractional Content Director & Global PR · based in Lahore, working worldwide
I turn content into visibility, authority & business growth.
Hi, I'm Umar. For more than 20 years I've helped B2B companies, founders and executives build content systems, earn a trusted public voice and win qualified business. CEO of Folklore Magazine and Business Partner at Boardroom Network.
Brands and leaders I've worked with
- Longevity Health Co.
- Hope Uplift Foundation
- Yasir Broast
- Gohar Sharif
20+years in content,
social media & PR
social media & PR
Free 30-min discovery callPick a time that suits you
Client proof
Results for brands, restaurants and leaders
Real outcomes from content, social media and PR work with restaurants, coffee brands, nonprofits and personal brands.
Ashraf Chaudhry
Five years of my consultancy and content took him from 35,000 to over 1 million followers. Monthly revenue grew to PKR 30 lakh+ from corporate trainings, 10 lakh+ from Guerrilla CV writing, 10 lakh+ from recruitment and 3 lakh+ from one-to-one coaching.
Gohar Sharif
I grew his social media presence and helped run three annual events celebrating his life-coaching anniversaries, which grew his fan following.
PappaRoti
I launched its first official franchise in Islamabad and managed a PR launch event during the COVID-19 period, followed by good footfall of real buyers in the months after.
Hope Uplift Foundation
Social media content and strategy that raised 15% more donations year on year, for 3.5 years.
Coffee Planet
I launched a Coffee Planet outlet with a PR campaign.
Gloria Jean's Coffees
I helped several outlets and franchises increase footfall with social media content and PR events over three years.
More detail on each project: see the portfolio →
Free 30-minute call · pick a time on my calendar
Services
Fractional content director and global PR services for B2B companies and executives
Hire me as your Fractional Content Director to run the whole client acquisition engine, or for one part of it: executive visibility, B2B pipeline growth, global media PR, AI-powered content or social media management. Every engagement starts with your goals and ends with a monthly report on reach, leads and pipeline.
Fractional Content & Growth Direction
Senior-level content leadership on a monthly retainer: strategy, planning, execution and reporting, without a full-time hire.
- Fractional Content Director
- Content & PR strategy tied to pipeline
- Directs writers, agencies & AI
- Monthly pipeline report & strategy call
Executive Visibility & Global PR
LinkedIn thought leadership, personal branding, media relations, podcasts and influencer partnerships that make leaders visible and trusted worldwide.
- Executive Visibility & Thought Leadership
- Global Media PR & Influencers
- LinkedIn ghostwriting, bylines & podcasts
- B2B creator partnerships
B2B Content & Pipeline Growth
AI-powered content production, social media management, lead generation and campaign execution that turn attention into booked calls.
- B2B Pipeline Growth
- AI-Powered Content Creation
- B2B Social Media Management
- Reporting on leads, not just likes
Free 30-minute call · pick a time on my calendar
Ways to work together
Pick the model that fits your stage
Project
Quoted per project
A defined deliverable with a start and an end.
- Launch or fundraising campaign
- Content batch or video series
- Press or creator push for an announcement
Fractional Content Director
From $500 / month
Senior leadership for your content, social and PR, on a monthly retainer.
- Strategy, executive visibility & PR
- Content created, published and managed
- Monthly pipeline report & strategy call
Advisory
From $500 / month
Strategy sessions and audits for teams that execute in-house.
- Channel & content audit
- Monthly advisory calls
- Team training workshops
Monthly retainers start from US$500 a month (recurring). Every engagement is quoted and invoiced in USD, with a fixed fee in writing before any work starts.
Free 30-minute call · pick a time on my calendar
Digital tools
Tools and templates to grow your brand
The same tools and templates I use with clients.
New · free trial periodUrduScribe: Urdu voice typingSpeak or upload audio in 6 languages. Get text, translations and subtitles.Open →DatabaseWebsite audit toolInstant score out of 70, with the fixes in priority order.Open →TemplateSocial media audit templateChannel scorecard, content review and a 90-day plan.Open →TemplateContent calendar templateA month of posts planned on one printable page.Open →DatabaseSocial media budget calculatorWhat social media should cost you, in 2026 prices.Open →DatabaseEngagement rate calculatorCalculate engagement rate for any Instagram or YouTube profile, with top posts.Open →DatabaseCreators I learn fromA creator database, updated weekly, in Excel.Open →
Free 30-minute call · pick a time on my calendar
From the blog
Practical guides on AI-powered content, B2B pipeline growth and PR
PESO Model PR: Run Influencers, Media and Social as One System
The PESO model for PR joins paid, earned, shared and owned media so influencers, press coverage and social posts feed one plan instead of three.
Global Media PR & InfluencersHow to Do a Website Audit for Free: A 30-Minute Method With a Free Website Audit Tool
How to do a website audit for free: run a free website audit tool, check Core Web Vitals and on-page SEO, then fix the top 3 issues first.
Fractional Content DirectorHow Often Should a Restaurant Post on Social Media in 2026? A Weekly Schedule for Instagram, TikTok, Facebook and Google
How often should a restaurant post on social media? 3-5 times a week on Instagram, 2-5 on TikTok, plus Stories. Here is a weekly schedule to copy.
B2B Social Media ManagementQuestions
Frequently asked questions
What is a Fractional Content Director?
A Fractional Content Director is a senior content and PR leader you hire part-time on a monthly retainer. I set your content strategy, run executive visibility and media PR, direct the people and AI tools that produce the work, and report on leads and pipeline, without the cost of a full-time hire.
What is a 24/7 client acquisition engine?
It is a connected system of content, social media, PR, a newsletter and website pages that keeps bringing in enquiries while you work on other things. Each piece points to a clear next step, such as a free resource or a discovery call, and every lead is tracked.
Do you work with clients in the USA and Canada?
Yes. I work fully remotely with clients in the United States, Canada and worldwide. Calls, reviews and approvals run on video and shared calendars, and every engagement is quoted and invoiced in USD.
What kinds of clients do you work with?
B2B companies in the United States and worldwide, especially SaaS and tech, professional services and global brands entering the US market, plus CEOs, founders and C-suite executives worldwide who want a stronger public profile.
How much does a fractional content director cost?
Fractional marketing and content directors usually work on a monthly retainer; Go Fractional reports most engagements at $5,000 to $10,000 a month for 10 to 20 hours a week in 2026. My monthly retainers start from US$500 a month (recurring). After a free discovery call you receive a written proposal with a fixed fee in USD.
Do you offer LinkedIn ghostwriting and thought leadership for executives?
Yes. My Executive Visibility service covers LinkedIn ghostwriting in your voice, profile optimization, bylines, podcast guest spots and speaking opportunities for C-level leaders worldwide.
Do you use AI to create content?
Yes, for research, drafting and production speed. Every piece is directed, edited and approved by me before it reaches your audience, so it sounds like you.
Do you run influencer campaigns?
Yes. I find creators whose audiences match yours, brief them, manage the partnership and report on the content and results.
What is in the weekly newsletter?
One short email every week with practical content, social media and PR tactics, a breakdown of a campaign worth studying, and one tool or prompt you can use right away. Free, and you can unsubscribe anytime.
Free 30-minute call · pick a time on my calendar
Book a discovery call
Three ways to start, pick the one that suits you
A free 30-minute video call on your goals, audience and what has or hasn't worked so far. Book a time on my calendar, talk to my AI strategy assistant right now, or send a short brief.
Pick a time that works for you
Choose a 30-minute slot. You'll get a calendar invite and a video link straight away, in your own time zone.
Free AI strategy call
Not ready to book? Talk through your goals with my AI strategy assistant in your browser, any time of day. I read every summary and follow up personally.
Send a short brief
Tell me what you want people to notice and I'll reply within two business days with next steps.
Send an enquiry →