Cold Outreach is NOT Dead. 5 Mistakes to Avoid.

They said “Cold Calling is Dead”. You Are Reaching Your Potential Customers Incorrectly! Here is How You Can Do It Correctly.

1. Initial Contact:
   You receive a message on LinkedIn from someone offering a demo of their ABC service. The message is well-crafted, and it piques your interest – it sounds like something that could genuinely benefit you. You’re excited, eager to see what the service is all about.
2. You Respond Positively:
   You reply to their message, expressing interest and asking for the demo. You’re expecting a smooth transition into learning more about the product and its features.
3. The Shift in Focus:
   Instead of getting the demo you were promised, the person starts asking you a series of unrelated or lengthy questions about your needs, preferences, or business goals. These questions seem endless, and you’re no closer to seeing the product in action.
4. The Frustration Builds:
   You’ve now spent more time answering questions than actually experiencing the service. The excitement you initially had starts to fade, and your enthusiasm diminishes as the conversation drags on without delivering the value you were expecting.
5. How to Avoid This and Save Time:

• Set Clear Expectations: When reaching out, always state upfront what the next step is (e.g., “Let’s schedule a demo for tomorrow”).
• Be Direct and Focused: Ask questions that are directly relevant to the demo, ensuring the conversation stays on track.
• Respect the Recipient’s Time: Don’t make the person answer unnecessary questions before providing the actual demo. Show them the value first.
• Offer Solutions, Not Just Information: Make sure the demo addresses the needs and challenges of the person you’re talking to.
• Follow Up Professionally: If the demo isn’t scheduled immediately, follow up with a clear timeline for when it will happen. Don’t leave the recipient hanging.

By keeping the excitement level high and respecting the other person’s time, you can build a more productive and engaging relationship right from the start.