Restaurants
Opening weeks, new menus and holiday bookings.
Social campaigns that turn reach into results.
Campaigns built to bring in customers, donors and leads. Organic reach first, paid spend only where it pays back, and clear tracking from first view to final action.
- Organic + paid
- Launches & giving days
- Conversion tracking
Quick answer
What is the difference between social media management and social media marketing?
Social media management keeps your accounts active and your community answered every week. Social media marketing runs campaigns with a specific goal, such as bookings, donations, leads or sales, using targeted content, paid ads, retargeting and tracking to connect spend to results.
- Provided by
- Umar J. Qureshi, 20+ years in content, social media and PR
- Serves
- USA, Canada and worldwide, fully remote
- Pricing
- Fixed fee in USD, quoted after a free discovery call
- Last updated
What's included
Social Media Marketing, done properly
Campaign strategy
Goal, audience, offer and message mapped before any content is made.
Launch & seasonal campaigns
Openings, product launches, holidays and events planned end to end.
Fundraising campaigns
Giving Tuesday, year-end appeals and peer-to-peer pushes for nonprofits.
Paid social setup
Meta, LinkedIn and TikTok ads structured, targeted and A/B tested.
Retargeting
Reach the people who already visited, watched or engaged.
Tracking & reporting
Pixels, UTM links and a report that connects spend to outcomes.
Who it's for
Built for four kinds of clients
Nonprofits
Donation drives, events and volunteer recruitment.
Brands
Launches, promotions and lead generation for B2B.
Executives
Book launches, speaking tours and personal-brand campaigns.
How it works
From brief to results
Goal & offer
We define the one action the campaign must drive.
Creative & targeting
Content, audiences and budget split, ready for approval.
Launch & test
Campaign goes live with variations to find what converts.
Optimize & report
Spend moves to what works; you get a clear results report.
Read more
Articles on Social Media Marketing
Questions
Social Media Marketing FAQ
Do I need an ad budget?
Not always. Many campaigns start organic. When paid makes sense, I recommend a test budget first and you pay the platforms directly.
Which ad platforms do you use?
Meta (Facebook and Instagram), LinkedIn and TikTok, chosen by where your audience actually spends time.
How do you measure results?
With tracking links, pixels and platform analytics tied to the goal we set at the start, such as bookings, donations, leads or sales.
Ready to talk about social media marketing?
Book a free 30-minute discovery call. You'll leave with at least one idea you can use, whether we work together or not.
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