B2B SaaS & tech
Founders and marketing leads who need senior content leadership before a full-time hire makes sense.
Fractional content director for B2B brands.
Director-level leadership for your content, social media and PR, a few days a month. With 20+ years in content and global PR, I build and run your 24/7 client acquisition engine: executive visibility, B2B pipeline growth and media coverage, powered by AI and directed by experience.
- 20+ years experience
- US & global B2B
- Monthly retainer
Quick answer
What does a fractional content director do?
A fractional content director is a senior content and communications leader you hire part-time on a monthly retainer. They own your content strategy, run executive visibility and PR, direct writers, designers, agencies and AI tools, and report on pipeline, giving B2B companies director-level leadership without a full-time salary.
- Provided by
- Umar J. Qureshi, Fractional Content Director, 20+ years in content and PR
- Serves
- B2B companies in the US and worldwide; C-level executives worldwide. Fully remote
- Pricing
- Fixed fee in USD, quoted after a free discovery call
- Last updated
What's included
Fractional Content Director, done properly
Content & PR strategy
A 90-day plan with positioning, content pillars, channels and targets tied to pipeline, not vanity metrics.
Executive visibility
LinkedIn content, bylines, podcasts and speaking for your CEO and leadership team.
Client acquisition engine
Lead magnets, newsletter, website content and follow-up that bring in enquiries around the clock.
Team & agency direction
Briefs, reviews and quality standards for in-house staff, freelancers and agencies.
AI content workflows
Prompt libraries and repurposing systems so one idea becomes a week of on-brand content.
Monthly reporting
A plain-English report on reach, leads and pipeline, plus a call to plan the next month.
Compare
Fractional content director vs full-time hire vs agency
| Fractional content director | Full-time content director | Content agency | |
|---|---|---|---|
| Typical cost | $5,000–$10,000 a month for 10–20 hours a week¹ | Full salary plus benefits, taxes and equity | $5,000–$20,000 a month full-service² |
| Seniority | Director level from day one | Director level | Usually account managers plus junior writers |
| Owns strategy | Yes | Yes | Usually executes your brief |
| Commitment | Monthly, often a 3-month minimum¹ | Permanent hire | Contract term |
| Best for | B2B teams that need senior leadership now | Large teams with a steady budget | High-volume production |
Sources: ¹ Go Fractional, Oct 2026 (fractional marketing directors); ² Marketful, Content Marketing Costs 2026.
Who it's for
Who Fractional Content Director is for
Professional services
Consultancies, agencies and advisory firms that win clients on trust and expertise.
Funded scale-ups
Teams preparing a launch or funding round that need a content and PR owner now.
C-level executives
Leaders who want their company story and their own voice led by one senior strategist.
How it works
From brief to results
Discovery call
We agree on goals, constraints and what success looks like in pipeline terms.
Audit
I review your channels, content, competitors and analytics and score where you stand.
90-day playbook
You receive a written plan and a walkthrough with your team.
Lead the work
I direct content, PR and executive visibility every month and report results.
Read more
Articles on Fractional Content Director
How to Build a Social Media Strategy for 2027: A 10-Step Planning Guide for Brands
A 10-step social media strategy template for 2027: set one business goal, audit 2026, pick two core platforms, budget for people and AI, and review monthly.
Fractional Content DirectorQuestions to Ask Before Hiring a Social Media Consultant: A 2026 Checklist for Brands and Executives
15 questions to ask before hiring a social media consultant: strategy, measurement, AI use, compliance, account ownership and price, with red flags.
Fractional Content DirectorQuestions
Fractional Content Director FAQ
How much does a fractional content director cost?
Fractional marketing and content directors usually charge a monthly retainer. Go Fractional reports most engagements at $5,000 to $10,000 a month for 10 to 20 hours a week in 2026. I quote a fixed monthly fee in USD after a free discovery call.
What is the difference between a fractional content director and a fractional CMO?
A fractional CMO owns the whole marketing function, including budget, paid media and demand generation. A fractional content director focuses on content, social media, PR and executive visibility, and is usually a lower monthly cost.
How is a fractional content director different from an agency?
An agency sells production. A fractional content director owns the strategy and quality, directs whoever produces the work (your team, freelancers or an agency) and answers for results.
How many hours does a fractional content director work?
Most engagements are a set number of days or hours each month, commonly 10 to 20 hours a week, with a weekly check-in and a monthly report.
Is a fractional content director the same as a fractional content strategist or a fractional chief content officer?
They overlap. A fractional content strategist usually plans content, and a fractional chief content officer (CCO) leads content at executive level. As your Fractional Content Director I do both: I set the strategy and direct the people and tools that produce it, part-time on a monthly retainer.
Do you work with companies in the US?
Yes. I work fully remotely with B2B companies in the United States, Canada and worldwide, across US time zones, with every engagement quoted and invoiced in USD.
Ready to talk about fractional content director?
Book a free 30-minute discovery call. You'll leave with at least one idea you can use, whether we work together or not.
Free weekly newsletter
The Attention Brief
One tactic, one teardown and one tool every week. Five minutes to read.
Other services