B2B tech & SaaS
Launches, funding news and category stories that need credible coverage.
Global media PR that earns trust with buyers.
Earned attention you can't buy with ads: coverage in the publications and podcasts your buyers trust, a credible voice for your leadership team, and industry creators who carry your story further. Led personally, with 20+ years in content and global PR.
- Media relations
- Thought leadership
- B2B creators
Quick answer
What does a B2B PR agency do, and how does influencer marketing fit in?
A B2B PR partner earns coverage for your company and executives in trade media, business press, podcasts and analyst reports, which builds credibility with buyers and shortens sales cycles. B2B influencer marketing adds respected industry voices and creators who share your expertise with their audiences. Run together, each press win becomes content and each creator post supports the next pitch.
- Provided by
- Umar J. Qureshi, Fractional Content Director, 20+ years in content and PR
- Serves
- B2B companies in the US and worldwide; C-level executives worldwide. Fully remote
- Pricing
- Fixed fee in USD, quoted after a free discovery call
- Last updated
What's included
Global Media PR & Influencers, done properly
Messaging & story angles
A narrative and news angles that journalists, editors and podcast hosts want to cover.
Media relations
Targeted media lists and personal pitching to trade, business and tech publications in the US and worldwide.
Press releases & launches
Announcements, media kits and launch plans for products, funding and partnerships.
Thought leadership PR
Bylines, expert commentary and interviews for your executives.
B2B influencer marketing
Industry experts, analysts and creators matched to your buyers, briefed and managed, with clear disclosures.
Coverage amplification
Every win reused across your website, LinkedIn, newsletter and sales materials.
Compare
PR, influencer marketing and advertising compared
| Earned media PR | B2B influencer marketing | Paid advertising | |
|---|---|---|---|
| What it builds | Credibility and trust | Reach through trusted voices | Fast, controllable reach |
| Who speaks | Journalists and editors | Industry experts and creators | Your brand |
| Cost model | Monthly retainer or project | Creator fees plus management | Ad spend plus management |
| Lasting value | Coverage stays online and in search | Content can be reused with permission | Stops when spend stops |
Most B2B brands get the best results by combining PR and creators, then using ads to amplify the best-performing stories.
Who it's for
Who Global Media PR is for
Professional services
Firms building authority in a crowded market.
Executives
Leaders who want interviews, bylines and podcast appearances.
Global brands
Companies entering the US market or expanding internationally.
How it works
From brief to results
Story mining
We find the angles media, analysts and creators will care about.
Targets & outreach
Curated journalist, podcast and creator lists, pitched personally.
Coverage & content
Interviews, features and creator posts, coordinated with you.
Amplify & report
Wins shared across your channels; a monthly coverage report.
Tools & templates
Start with a tool
ToolInfluencer engagement rate calculatorCheck a creator's real engagement before you sign them for a campaign.Open →ToolCreators I learn fromInstagram and YouTube creators in marketing and business, with audience sizes.Open →ToolWebsite audit toolCheck your site is ready before press coverage sends visitors.Open →
Read more
Articles on Global Media PR & Influencers
What Is a Good Engagement Rate on Instagram in 2026? Benchmarks for Brands, Reels and Creators
A good engagement rate on Instagram in 2026 is about 0.9% for brand accounts, double the 0.45% average. See benchmarks by format, niche and creator size.
Global Media PR & InfluencersHow to Pitch Journalists in 2026: What Reporters Say They Want (and a Pitch Template for B2B Leaders)
How to pitch a journalist by email in 2026: a short, beat-specific pitch with one clear story, original data or expert access, plus a B2B pitch template.
Global Media PR & InfluencersPR Retainer vs Pay-Per-Placement: Which Model Should a B2B Company Choose in 2026?
PR retainer vs pay-per-placement PR: a retainer buys strategy and relationships, pay-per-placement buys coverage. How B2B leaders choose.
Global Media PR & InfluencersQuestions
Global Media PR & Influencers FAQ
Can you guarantee press coverage?
No honest PR professional can guarantee placements. What I guarantee is the work: sharp angles, targeted lists and persistent, personal follow-up.
How does B2B influencer marketing work?
You partner with respected practitioners, analysts and creators whose audiences match your buyers. They create or share content about a real problem your product solves, usually on LinkedIn, YouTube or podcasts, with clear disclosure.
What is the difference between B2B and B2C influencer marketing?
B2B influencer marketing works with fewer, more expert voices, such as practitioners, analysts and executives, mostly on LinkedIn, YouTube and podcasts, and is judged on trust and pipeline. B2C usually works with larger consumer creators on Instagram and TikTok and is judged on reach and sales. In both, check each creator's engagement rate before you sign them.
Do you do PR outside the US?
Yes. I run media relations for the US and international markets, and help global brands entering the US.
How long before PR shows results?
Early coverage often comes in the first 30 to 90 days; lasting authority builds over six to twelve months of consistent stories.
What does a PR retainer include?
Messaging, media lists, pitching, press materials, interview preparation and a monthly coverage report. Your proposal lists the exact scope.
Ready to talk about PR and influencers?
Book a free 30-minute discovery call. You'll leave with at least one idea you can use, whether we work together or not.
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