Insights from 20+ years in content, social media & PR
Research-backed playbooks on content, AI, social media, PR and influencers, written for businesses in the USA, Canada and worldwide.
How often should a restaurant post on social media? 3-5 times a week on Instagram, 2-5 on TikTok, plus Stories. Here is a weekly schedule to…
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A good engagement rate for YouTube Shorts in 2026 is above 2.7%; for long-form, above 3.5%. See benchmarks by channel size and how to…
A good engagement rate on Instagram in 2026 is about 0.9% for brand accounts, double the 0.45% average. See benchmarks by format, niche and…
To calculate YouTube engagement rate, divide likes plus comments by views and multiply by 100. Use the free calculator and compare with 2026 benchmarks.
How to calculate Instagram engagement rate: the formula, 2026 benchmarks, and how to check any account in seconds with my Instagram engagement rate calculator.
How to pitch a journalist by email in 2026: a short, beat-specific pitch with one clear story, original data or expert access, plus a…
LinkedIn Thought Leader Ads let a company boost an executive's own post. What they cost, how B2B teams use them and how to set…
A year-end social media audit checklist for nonprofits, brands and executives: 12 checks on profiles, content, response times and reporting before 2027.
PR retainer vs pay-per-placement PR: a retainer buys strategy and relationships, pay-per-placement buys coverage. How B2B leaders choose.
How to get your brand mentioned in ChatGPT and AI search: earn coverage in trusted publications, publish original data with a clear view and…
The best of the week's articles plus one tactic, one teardown and one tool. Five minutes to read.
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