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About Umar J. Qureshi
Umar J. Qureshi is a Fractional Content Director and global PR strategist with more than 20 years of experience. He builds 24/7 client acquisition engines with AI-powered content and PR for B2B companies in the United States and worldwide, and leads executive visibility and thought leadership for C-level executives across the globe. He is the CEO of Folklore Magazine and a Business Partner at Boardroom Network, and works fully remotely.
Explore: Fractional content director · LinkedIn ghostwriting & executive branding · PR & influencer marketing · Digital tools · Blog
At a glance
Who is Umar J. Qureshi?
The short version, for anyone checking credentials before a call.
- Name
- Umar J. Qureshi
- Role
- Fractional Content Director & Global PR
- Experience
- 20+ years; independent since 2012
- Companies
- CEO, Folklore Magazine (founded 2019) · Business Partner, Boardroom Network (2026)
- Focus
- Executive visibility · B2B pipeline growth · Global media PR
- Serves
- B2B companies in the US and worldwide · C-level executives worldwide
- Markets
- United States, Canada, UK, Middle East and worldwide, fully remote
- Based in
- Lahore, Pakistan
- Audience
- 70K+ followers on Instagram (@creator.umar)
- Contact
- umarjq@gmail.com
Background
From sales floor to newsroom
Umar began his career in sales in 2000, which is where he learned the skill that still drives his work: understanding what makes a person say yes. Over the next decade he moved into digital marketing and fundraising, including campaigns for nonprofit and charity organizations.
In 2012 he went independent as a content and digital marketing consultant. In 2019 he founded Folklore Magazine, where he is CEO, and in 2026 he became a Business Partner at Boardroom Network.
Today he leads content, social media, PR and influencer work for B2B companies in the United States and worldwide, and executive visibility programs for C-level leaders across the globe. He is also an active food and AI content creator on Instagram as @creator.umar, and uses AI tools in his own workflow to produce more content without losing the human edit.
Timeline
What has Umar done in 20+ years?
- 2000Starts his corporate career in sales.
- 2012Goes independent as a content and digital marketing consultant.
- 2019Founds Folklore Magazine and becomes its CEO.
- 2026Becomes a Business Partner at Boardroom Network.
How I work
How does Umar work with clients?
Your voice, not a template
AI speeds up drafting; every piece is edited by hand until it sounds like you.
Fixed fees in writing
Every engagement is quoted in USD before work starts, so there are no surprises.
You own everything
Your accounts, content and data stay yours. I work as a manager, never as the owner.
Questions about working with Umar
Who is Umar J. Qureshi?
Umar J. Qureshi is a Fractional Content Director with 20+ years of experience who builds 24/7 client acquisition engines using AI-powered content and PR. He is CEO of Folklore Magazine and a Business Partner at Boardroom Network, based in Lahore and working remotely with US and global brands.
What does a Fractional Content Director do for my company?
I lead your content, social media and PR part-time on a monthly retainer: strategy, executive visibility for your leaders, directing the people and AI tools that produce the work, and monthly reporting on leads and pipeline.
Do you work with clients outside Pakistan?
Yes. Most of my work is remote for clients in the United States, Canada and worldwide. Calls run on video, approvals in shared documents, and every engagement is quoted in USD.
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