Results over vanity metrics
Success is measured in bookings, donations, leads and sales, not follower counts.
About Umar J. Qureshi
Umar J. Qureshi is a content, social media and PR strategist with more than 20 years of experience. He is the CEO of Folklore Magazine and a Business Partner at Boardroom Network, and works remotely with restaurants, nonprofits, brands and C-level executives in the USA, Canada and worldwide.
UJQ
At a glance
Key facts
The short version, for anyone checking credentials before a call.
- Name
- Umar J. Qureshi
- Role
- Content, social media & PR strategist
- Experience
- 20+ years; independent since 2012
- Companies
- CEO, Folklore Magazine (founded 2019) · Business Partner, Boardroom Network (2026)
- Serves
- Restaurants, nonprofits, brands and C-level executives
- Markets
- USA, Canada and worldwide, fully remote
- Based in
- Lahore, Pakistan
- Audience
- 70K+ followers on Instagram (@creator.umar)
- Contact
- umarjq@gmail.com
Background
From sales floor to newsroom
Umar began his career in sales in 2000, which is where he learned the skill that still drives his work: understanding what makes a person say yes. Over the next decade he moved into digital marketing and fundraising, including campaigns for nonprofit and charity organizations.
In 2012 he went independent as a content and digital marketing consultant. In 2019 he founded Folklore Magazine, where he is CEO, and in 2026 he became a Business Partner at Boardroom Network.
Today he runs content, social media, PR and influencer work for four kinds of clients: restaurants and hospitality brands, nonprofits and fundraisers, consumer and B2B brands, and C-level executives. He is also an active food and AI content creator on Instagram as @creator.umar, and uses AI tools in his own workflow to produce more content without losing the human edit.
Timeline
Career milestones
- 2000Starts his corporate career in sales.
- 2012Goes independent as a content and digital marketing consultant.
- 2019Founds Folklore Magazine and becomes its CEO.
- 2026Becomes a Business Partner at Boardroom Network.
How I work
Four principles behind every engagement
Your voice, not a template
AI speeds up drafting; every piece is edited by hand until it sounds like you.
Fixed fees in writing
Every engagement is quoted in USD before work starts, so there are no surprises.
You own everything
Your accounts, content and data stay yours. I work as a manager, never as the owner.