How I work

How a fractional content director works: content strategy process & AI-powered content.

My content strategy process, step by step: AI-powered content directed by a human, the B2B companies and leaders I help, a week of work done for you, and the path from first call to monthly results.

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01AI-powered content

AI-powered content, directed by a human.

One idea becomes a week of reels, carousels, posts and articles. AI speeds up the drafting; twenty years of editorial judgment decides what goes out.

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02B2B pipeline growth

Social media that fills your pipeline.

A steady calendar on LinkedIn, Instagram, Facebook, TikTok and YouTube, campaigns that turn attention into booked calls, and monthly reporting on leads, not just likes.

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03Global media PR

Global media PR and executive visibility.

LinkedIn thought leadership, press coverage, podcasts, bylines and B2B creator partnerships that put your CEO and leadership team in front of buyers and investors, building the kind of trust ads can't buy.

Who I help

B2B companies in the US and worldwide, and C-level leaders everywhere

B2B SaaS & tech

Content, LinkedIn and PR that create demand from the right accounts and support every stage of a long sales cycle.

Professional services

Consultancies, agencies and advisory firms that win clients on expertise: thought leadership that turns trust into booked calls.

Global brands entering the US

Positioning, media relations and content that introduce your company to American buyers, press and partners.

C-level executives worldwide

Executive visibility for CEOs, founders and the C-suite: LinkedIn ghostwriting, bylines, podcasts and speaking that build a credible public voice.

Free 30-minute call · pick a time on my calendar
About Umar

Who is Umar J. Qureshi?

Umar J. Qureshi is a Fractional Content Director and global PR strategist with more than 20 years of experience. He builds 24/7 client acquisition engines with AI-powered content and PR for B2B companies in the United States and worldwide, and leads executive visibility and thought leadership for C-level executives across the globe. He is the CEO of Folklore Magazine and a Business Partner at Boardroom Network, and works fully remotely.

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Name
Umar J. Qureshi
Role
Fractional Content Director & Global PR
Experience
20+ years; independent since 2012
Companies
CEO, Folklore Magazine (founded 2019) · Business Partner, Boardroom Network (2026)
Focus
Executive visibility · B2B pipeline growth · Global media PR
Serves
B2B companies in the US and worldwide · C-level executives worldwide
Markets
United States, Canada, UK, Middle East and worldwide, fully remote
Based in
Lahore, Pakistan
Free 30-minute call · pick a time on my calendar
What it looks like

A week of work, done for you

Pick a client type to see a typical week: content, LinkedIn and press planned on one calendar, approved by you, and reported every month.

Free 30-minute call · pick a time on my calendar
How we work

From first call to monthly results

  1. Discovery call

    A free 30-minute video call on your goals, audience and what has or hasn't worked so far.

  2. Audit & proposal

    I review your channels and competitors, then send a written plan with scope, timeline and a fixed fee in USD.

  3. Strategy & calendar

    We agree on positioning, voice and a content calendar before anything is published.

  4. Create, publish & pitch

    Content goes out on schedule, communities get answered, and media and creators get pitched. You approve everything.

  5. Measure & improve

    A plain-English monthly report: what grew, what didn't, and what we change next month.

Free 30-minute call · pick a time on my calendar
Free weekly newsletter

The Attention Brief

One short email every week with the content, social and PR tactics I use with clients. Five minutes to read, ready to use the same day.

Every issueSent weekly
  1. One tacticA specific play for reach, engagement or press, with an example.
  2. One teardownA campaign or post that worked, and why.
  3. One tool or promptSomething you can copy into your workflow right away.

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