Marketing digital tools
Every tool is free to use during the current free trial period. For downloads, just enter your email. 11 tools I use to audit and plan B2B marketing, all free during the current free trial period: a live website audit, a keyword idea generator and Google rank checker, engagement rate, ROI and budget calculators, audit and content calendar templates in Excel and PDF, and UrduScribe for Urdu voice typing. Pick a tool to open it on its own page.
Which tools measure website, keyword and ad performance?
Audit any website, find the searches your buyers type, track your Google rank and check ROI and budget before you scale spend. I use them before every B2B pipeline growth campaign.
Website audit tool
Enter any website for a score out of 70 across speed, SEO, content, trust, conversion and AI search, its top 3 keywords and fixes in priority order.
Audit a website →
Keyword idea generator
Enter a topic to get hundreds of keyword ideas from Google's own suggestions: questions, buying keywords and comparisons, by country. Export to Excel.
Find keyword ideas →
Keyword rank checker
See the Google position and results page number of your website or a specific page for any keyword, by country and device.
Check a ranking →
ROI & ROAS calculator
Enter ad spend, revenue, other costs and margin to see ROAS, true ROI, net profit and the break-even ROAS you need to stay profitable.
Calculate ROI and ROAS →
Social media budget calculator
Answer six questions to see what social media management should cost per month with a freelancer or an agency, plus ad fees and tools.
Estimate your budget →How do I vet influencers and find creators worth following?
Check a creator's real engagement before you pay for a post, then browse a database of marketing and personal-branding creators updated every week. Built for agencies and brands planning influencer and PR campaigns.
Influencer engagement rate calculator
Vet influencers before a campaign: paste Instagram or YouTube profile links to compare engagement rate, niche and country against 2026 benchmarks, with top posts.
Calculate engagement rate →
Creators worth following
Marketing, content and personal-branding creators on Instagram and YouTube, with links and audience sizes, updated every week.
Browse the database →Urdu voice typing and speech to text
Turn speech, interviews and reels into text, translations and subtitles in six languages.
Which templates help me plan and audit my content?
Editable Excel and PDF templates: a social media audit, a website scorecard out of 70 and a monthly content calendar, the same ones behind my social media management work.
Social media audit template
Score every channel, review your best and weakest posts, check your content mix and build a 90-day plan. The Excel version calculates engagement rate for you.
Get the template →
Website audit template
A scorecard that totals your score out of 70, a 35-point checklist with pass rates and an action plan that sorts fixes by impact and effort.
Get the template →
Content calendar template
A month of posts on one sheet, with dropdowns for platform, format, pillar and status, plus a weekly planner and content pillars worksheet.
Get the template →Want an expert to run it all?
As your Fractional Content Director I run these audits, fix what they find and report on pipeline every month. Executives get the same rigor for their LinkedIn and media presence.
Questions about the toolkit
Can I try these marketing tools before paying?
Yes. Every tool is currently in its free trial period: the website audit, keyword idea generator, keyword rank checker, the influencer engagement rate, ROI and budget calculators, the Excel and PDF templates, and UrduScribe (21 days).
Which tool should I start with?
Start with the website audit to see whether your site turns visitors into enquiries. Then use the keyword idea generator to find what your buyers search for and the rank checker to see where you stand on Google.
How is ROAS different from ROI?
ROAS is revenue divided by ad spend. ROI is profit after every cost divided by those costs. The ROI and ROAS calculator shows both, plus the break-even ROAS your margin needs.
Can I download my results?
Yes. The website audit, keyword ideas and engagement rate results download to Excel, and the audit report can also be saved as a PDF.
Do the Excel templates work in Google Sheets?
Yes. Upload the .xlsx file to Google Drive and open it with Google Sheets. Formulas and dropdowns keep working; Microsoft Excel, Apple Numbers and LibreOffice work too.
Can you run these audits for me?
Yes. A full content, social and PR audit is the first step of my Fractional Content Director and Executive Visibility services. Book a free discovery call to start.
New tools and tactics every week
The Attention Brief: executive visibility, B2B pipeline and PR tactics you can use the same day. Five minutes to read.
Outreach CRM
Find local businesses, email them, follow up and track every deal to payment, under your own agency brand. Monthly subscription.