Every tool I use to audit and plan B2B marketing, on one page: a free live website audit, an engagement rate calculator, a social media budget calculator, and audit and content calendar templates you can download in Excel or PDF.
Find out what's costing you leads before you spend more on content or ads.
Enter your website for a score out of 70 across speed, SEO, content, trust, conversion and AI search, with fixes in priority order. Download the report in Excel or PDF.
Score every channel, review your best and weakest posts, check your content mix and build a 90-day plan. The Excel version calculates engagement rate and scores for you.
Send me your results and I'll reply within two business days with the three changes that will bring you the most leads, specific to your site and market. No obligation.
Benchmarks and budgets in seconds, with 2026 numbers and sources.
Paste a profile link from Instagram, TikTok, YouTube, Facebook or LinkedIn to see its engagement rate against 2026 benchmarks and its top 3 posts, with dates. Export the results to Excel.
Answer six questions to see what social media management should cost per month with a freelancer or an agency, plus ad fees and tools.
Planning ranges from 2026 pricing guides by eClincher and SocialBu. Not a quote.
Get an exact quote, free →| Platform | Account | Followers | Engagement rate | 2026 benchmark | Verdict |
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Get the social media audit template, or book a free call and I'll show you what's holding engagement back.
Edit the Excel versions on screen (they work in Google Sheets too) or print the PDFs for a workshop.
A scorecard that totals your score out of 70, a 35-point checklist with pass rates and an action plan that sorts fixes by impact and effort.
A month of posts on one sheet: dates fill in from the month you choose, with dropdowns for platform, format, pillar and status, plus a weekly planner and pillars worksheet.
Marketing, content and personal-branding creators on Instagram and YouTube, with links and audience sizes, updated every week.
As your Fractional Content Director I run these audits, fix what they find and report on pipeline every month. Executives get the same rigor for their LinkedIn and media presence.
The live website audit, engagement rate calculator and budget calculator are free with no sign-up. The Excel and PDF templates download through a short checkout.
Start with the website audit to see whether your site turns visitors into enquiries, then the social media audit to see which channels deserve your time. Use the content calendar to plan the fixes.
Yes. After the live website audit runs you can download the full report as an Excel file or save it as a PDF. The engagement rate calculator also exports its results and top posts to Excel.
Yes. Upload the .xlsx file to Google Drive and open it with Google Sheets. Formulas and dropdowns keep working; Microsoft Excel, Apple Numbers and LibreOffice work too.
Yes. A full content, social and PR audit is the first step of my Fractional Content Director and Executive Visibility services. Book a free discovery call to start.
The Attention Brief: executive visibility, B2B pipeline and PR tactics you can use the same day. Five minutes to read.
Talk through your goals with Umar's AI assistant and get 2 or 3 practical ideas you can use this month. Umar personally reviews every call and follows up.
You're talking to an AI, not a person. Replies are generated by Google Gemini, which may use conversations to improve its services, so please don't share confidential information. If you leave your email, a summary goes to Umar.