Insights from 20+ years in content, social media & PR

AI-Powered Content Creation guides.

Articles on content, social media, PR and influencer marketing.

  • 111 practical guides
  • 6 service topics
  • Weekly new articles
Free 30-minute call

Want a plan, not just reading?

Tell me about your brand and goals. You leave with clear next steps for content, social media and PR.

Book a discovery call →
Latest

AI-Powered Content Creation guides

Free weekly newsletter

The Attention Brief

The best of the week's articles plus one tactic, one teardown and one tool. Five minutes to read.

Work with Umar

Turn these ideas into results for your brand

Fractional content direction, executive visibility, global PR and B2B social media, built around your goals.

Book a free discovery call

Send me a message